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Our Story

Helene Pilhage - Owner & Designer KAJA Clothing Australia


Swedish-born Helene is the woman behind KAJA Clothing. As the co-founder and one of the designers, her Scandinavian roots are often reflected in our collections.

The road towards KAJA Clothing began when Helene arrived in Australia to study back in 1999. She was immediately struck by the beauty of the land down under and its people, who on many ways, according to Helene are not too dissimilar to Swedes.

Whilst ending up rather far away from Sweden it wasn’t just Australia Helene had fallen in love with.

Shortly after arriving in Sydney she met her future husband and before permanently settling down in Australia, the couple also spent some time in the UK and in China. Upon returning to Australia the wife and husband team launched their first own Fashion-label Underwear of Sweden which was launched in 2006. The couple’s appetite for doing more fashion for the world had just begun and in 2007 the fashion duo also became distributors of 7 stylish Swedish fashion labels for the Australian market and this further spurred on serious plans of what was to become KAJA Clothing.

Through the vast Industry network that this couple have, Helene met with an inspirational Business owner and through their discussions together with Helene’s passion for design and customers - KAJA Clothing was born. They have worked passionately ahead with the whole KAJA team and are very glad to have brand representation in over 200 shops in both Australia and New Zealand and counting.

Our Designs

Located on the iconic northern beaches of Sydney, KAJA Clothing is a women’s slow fashion brand.

Bringing the Swedish fashion concept of ‘less is more’, our Scandi-style designs are laidback, timeless and sophisticated with relaxed cuts made from quality fabrics. Whilst we embrace a certain finesse and clean look, it is evident from our designs that we are a true romantic at heart which we celebrate with our feminine and flirty details and beautiful prints.

We are passionate about quality in all we do and especially when it comes to the brand’s garments and accessories as well as great price-points. Our aim with KAJA Clothing; for women to be able to buy pieces from our collections and feel like they are getting great value for money.

Our goal, which we are extremely passionate about, is to provide women of all ages, shapes and sizes the opportunity to feel and look beautiful, feminine and confident.

KAJA Clothing does not over complicate designs, which is something our designer really cares about. Our collections are made for an active Australian and International lifestyle and we like to use natural fabrics such as cotton for the hotter summer days and merino wool for the cooler autumn winter months. Materials that are comfortable to wear the whole day both day and evening.

Our designs are made for “on the go” whether it is at work, attending a class, a special occasion, attending a sports game, a night out, going to a business meeting or catching up with friends.

KAJA - Scandinavian for purity and simplicity