To Sydney, via Sweden, in our underwear - well, sort of! Our story.•
Posted on April 28 2015
The story of Kaja began many years ago. We started out with a focus on underwear and have worked our way from the bottom up (excuse the pun!) to develop the Kaja Clothing brand which turns 2 this year. We wanted to develop a clothing line that utilised natural fabrics that felt beautiful and soft against the body and while prints do find a way into our collections, it is embroidery and lace that has been the decorative focus of the pieces. The subtle embellishments of beautiful cross stitching and fine needlework combined with delicate lace trims and inserts has meant that we can keep our designs true to the brand’s spirit of purity and simplicity while still embracing a sense of bohemian charm and whimsy. Kaja is about casual dressing that is easy, beautiful, and on trend, and brings an elegant European sensibility to a relaxed and breezy Australian beach style. We hope you enjoy it!
We are so glad to have you along for the journey and look forward to introducing new elements to the Kaja brand over the coming months and years. We welcome your feedback so drop us a line anytime, and would love you to stay in touch via our newsletter.
Helene & the Kaja team
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