News from KAJA•
Posted on February 28 2017
We are very excited to be introducing two new ranges to our collection later this year, just in time for the summer 17/18 season – Kaja Active and Kaja Homewares.
I know for myself how much of a difference it can make to my levels of motivation and momentum to do my exercise in something that I feel great in – from the cut and print, to the fabric and breathability. It’s not easy to fit exercise in to the day between work, parenting and everything else but having something fabulous to put on as you head off to pilates class, for a walk with girlfriends, for a sprint around the oval, or for a much-needed time out at yoga, can take it from being a bit of chore to being something you look forward to throwing yourself into.
And with that in mind, we’ve developed the pieces in our Kaja Active collection to be stylish and practical, flattering and functional. In sleek black with pops of peachy pink, we’ve got fabulous leggings with mesh inserts and tank tops that will take you from the gym to your favourite cafe. And in soft grey marle and dusky blue, we’ve got yoga pants and singlets that will make your next downward dog a pleasure to behold! Whether you’re warming up or cooling down, the Active collection has got you covered. We’ve use fabrics designed to move with you and robust enough to take you from a training session right through to the end of your day, look and feeling fantastic. My personal favourite is the jewel-like slashes and swirls of colour against black in the print which, true or not, makes me at least feel like I’ve run faster, lifted more, and stepped higher!
Our other new baby for 2017 is a small but perfectly formed homewares collection. We’ve been inspired by the classic charm and beach chic of the Hamptons for this range which features striking chevron, quatrefoil, stars, and nautical prints and patterns in blues and reds with white and cream. Woven from soft, luxurious knitted cotton, our throws, cushion covers, and table linens evoke long lunches outdoors with friends, all sandy feet and salty skin. The prints are bold enough for the brightest of summer days and the knits cosy enough to keep you comfy as the evenings turn cool and the breeze gets up. Easy to mix and match, these pieces are robust enough for outdoor living and luxurious enough to wow guests with an ever so stylish summer evening’s soiree. With a nod to the allure of Montauk and Sagg Beach, our cushions and fabrics retain a distinctly Sydney vibe and are named for some of our own favourite beaches – Bronte, Coogee, Collaroy and Palm Beach. Bring a little beachy Pacific home with you today with our Homewares collection. We can’t wait to share it with you!
2016 was a fabulous year for us and we are thrilled to now be stocked in over 200 shops across Australia and New Zealand. And of course we will always be available for you here at our online store. We are delighted to continue to work with some of the same garment producers that we have been with since the start and can assure our customers that the equitable work conditions in these factories is something we take seriously and monitor closely.
We are excited to get the new year underway and are looking forward to sharing our new season ranges with you along with these new collections, Active and Homewares. Thanks for coming along for the ride!
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